Feb 2, 2026

World Premiere of Grinza White at Milano Cortina 2026

On the occasion of the Milano Cortina 2026 Winter Olympics, Edra, as an Official Partner, transforms the Casa Italia project into a premier sanctuary. By blending elite sports with the pinnacle of Italian craftsmanship, Edra sets a new standard for luxury furniture, creating an environment where every guest can truly feel at home.

High-End Furniture as a Cultural Language

This collaboration uses high-end furniture as a “cultural language” to express Italy’s unique identity. Edra ensures that athletes and distinguished guests feel like home even in the heart of the competition. By curating a warm and relaxing atmosphere, Edra proves that bespoke furniture is not just about aesthetics, but about providing a comforting sanctuary that welcomes everyone with open arms.

The Global Debut: “Grinza White”

The crowning jewel of this project is the world premiere of the Grinza White armchair, designed by the legendary Fernando and Humberto Campana.

  • Inspired by Snow: A special edition crafted in pure white faux fur to evoke the “softness of snow.”
  • Ultimate Comfort: This masterpiece offers a tactile experience that defines high-end furniture, providing a warm, welcoming comfort designed to make you feel like home.

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