Gufram, founded in 1966 in Turin, Italy, revolutionized furniture design with its bold, artistic approach during the radical design movement. Known for iconic pieces like the Bocca Sofa, Pratone, and Cactus, Gufram blends art and functionality with innovative materials like polyurethane foam and Guflac paint. Its designs, often displayed in museums like MoMA, remain symbols of playful creativity and timeless avant-garde design.

The one of the most iconic Pop Art designs, created in 1972 by the radical Italian design group Studio 65 for Gufram. Inspired by Salvador Dalí's surrealist vision of Mae West and reimagined with a nod to Marilyn Monroe's iconic beauty, the sofa’s voluptuous red lips epitomize the collision of art and design. A perfect fusion of Pop Art, conceptual art, and modernist design, the Bocca Sofa represents the bold creativity that defines both Studio 65 and Gufram, cementing its place as a timeless masterpiece.